Becoming jack of all trade is the “IN-THING” these days. News floated on the internet that our very own actor, model, TV shows host, writer Juggan Kazim is coming up with her own clothing line.
According to her plans, the flagship store for her fashion label, will open to public in April, at Lahore’s MM Alam Road. She stated that, “Think of my label as an Eastern fusion brand that follows the fast fashion business model.”
Juggan said that she will be replacing the stock every one to two weeks. “I don’t want to make so many designs that when you enter a room, every other person is wearing the same thing,” she adds. Revealing the outlet will be divided into sections for different types of clothing, Kazim shares her aim is to address the issues she encountered while purchasing clothes from other places. “I’m looking at a lot of issues I faced with off-the-rack clothing and I am addressing all of them with my brand.”
At the same time, Kazim is identifying the possibility of making alterations to outfits at the store to make it easier for customers. “I’m not a designer but I wear a lot of clothes and haven’t repeated an outfit in seven years.” According to Kazim, this has given her an insight into the world of fashion retail and a sound know-how of it. “I will monitor the overall creative aspect but people from the industry will be designing for me. I have put together a fantastic team.”
This surely is an amazing news for all the people who are inspired by her and are looking forward for an amazing collection. FHM wishes Juggan Kazim best of luck for the new venture!