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Louis Vuitton Bids Farewell To Its Iconic Brown Packaging

 

Its time to say goodbye to Louis Vuitton iconic brown packaging.

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The chocolate brown packaging has been accustomed for 13 years.

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We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle. In most cases, brand colors play off of black and white. We wanted to be different,” Michael Burke, CEO of Vuitton.

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The new brand is expected to hit the stores as early as next week.

 

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