Louis Vuitton Bids Farewell To Its Iconic Brown Packaging


Its time to say goodbye to Louis Vuitton iconic brown packaging.



The chocolate brown packaging has been accustomed for 13 years.


We don’t want the packaging to be fashionable. It’s supposed to have quite a long life cycle. In most cases, brand colors play off of black and white. We wanted to be different,” Michael Burke, CEO of Vuitton.


The new brand is expected to hit the stores as early as next week.



Fareeha Imdad

Assistant Editor/ Columnist, Existentialist, Shopaholic, Feminist killjoy, fareehaimdad9@gmail.com

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