Ralph LaRalph is working with London skater label Palace in the American brand’s first street wear partnership.
Palace, known for its product “drops,” where it launches a new collection without warning, and Ralph Lauren, famous for its traditional preppy-style Polo Ralph Lauren brand, announced the partnership via Instagram.
Partnerships have become common among the brands as they are more focused on the youth, whereas Louis Vuitton launching a collection with New York brand Supreme.
Ralph lauren is coming up with its new strategies to “win over a new generation of consumers” being a key focus. “We are confident that with our clear strategic plan in place, we can return Ralph Lauren to sustainable long-term growth.
