Arz e Pakistan; a visual masterpiece by team Family Films

Arz e Pakistan; a visual masterpiece by team Family Films

Since Pakistan Film industry is growing rapidly and we see universities who are actually promoting and teaching such courses which are related to film, videos and giving such talented people who actually wants to promote our Pakistani culture and country in a way that people around the world would see the beauty of our country.

Similarly a group of passionate and patriotic people recently released a video named ‘Arz e Pakistan’ which is a visual masterpiece in itself. The video was uploaded on social media on 12th August 2017.

While talking about the video; the idea and concept behind making such video was only to promote the tourism of our country and to show how beautiful our country is by highlighting the northern areas specially Kashmir and other places which are being neglected due to some issues. The team of Family Films made sure that they fully captured all these areas so that people would plan on coming to these places and also to start the tourism again which was stopped previously. They went on to 30 locations of the Northern areas; some of them were Kashmir, Hunza, Gilgit, Skardu and many more.

The video was inspired by international videos which are made related to travelling but Family Film’s team decided not to fully copy that but instead they just took the concept and made the video way differently since those kinds of videos were already made by everyone. The music which is used in this video is something worth appreciating. It goes perfectly with the visual and clearly the music has enhanced the feeling of this video. Special credits for the background music goes to Mubashir Admani for giving the music. Those who were a part of this video; their names are mentioned below:

Production: Family Films
Edit/Director: Ali Sohail Jaura
Director of Photography: Mohammad Belaal Imran
2nd Unit DOP: Rehman Ali & Unaiz Shahbaz
Associate Director: Kumail Rizvi
Drone Operator: Danyal Ali
Time lapses: Saad Saeed
Music by: Mubashir Admani
Sound Design: Kashif Ejaz
Vocals: Shawzab Rizvi
Narration/VO: Abdullah Haroon
Line-Producer: Haaris Pramani
Colorist/Post: Khurram Jamal
Animation: Hassan Dar & Sunny Tariq
Account Manager: Shahwar Noorani
Artwork: Umair Najeeb Khan
Data Handling: Syed Mashhood Hussain Jafri
Transportation: Nadeem Butt & Naveed Khan

Special thanks to: Ali Shaan Khemani

While talking about the equipment being used in this video; they did not use any high end professional camera but simple DSLRs. Here are the list of equipment which were used during the shoot:

Sony A7s ii
Sony A7s
Sony A7 ii
Phantom 3 pro
GoPro 4
iPhone 5s/6s plus
Samsung note 5
Cine lenses kit (Samyang)
Glide Cam
Car mounts

I must say this is by far one of the best videos I have seen on 12th August 2017. If you have still not seen the video have a look below and do share your views about it.


Yumna Tirmizi

The only way to do great work is to love what you do, and I love writing. Its not my work, its my passion. I did my Bachelors in Media Sciences from Iqra University.

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