Bank Alfalah & collaborate to execute the Impossible…

Daraz-Shop-fashion-week-pakistan-762x365Ever wanted to pull something straight off the ramp into your wardrobe? Now you can with the and Bank Al Falah shop-able Fashion Week. The two have teamed up for a unique collaboration with a handful of coveted designers to create affordable fashion collections that will be available for purchase immediately online at

If top of the line planners associate with the regular purchasers has to be the essential element to make that interface. Garments will go live on the site when they hit the runway – there will be no postponement. The Daraz Fashion Show won’t be spilled live on the site; be that as it may, there will be a live online networking stream all through the appear. On the site, searches will be accessible for buy when they hit the runway and recordings with planner looks will be accessible the following day.

Daraz is putting forth all top of the line fashion wear at amazingly low costs (beginning Rs 3,000) – individuals who can as a rule manage the cost of custom wear and individuals who can’t bear the cost of designer wear on a normal day – everybody will be prepared with their telephones and desktops to score the most recent designer looks.

The shopping background on Daraz is without bother and agreeable – all it takes is a couple snaps to submit your request, another client won’t experience any difficulty shopping on the web.

Talking to different prominent designers who are participating in the fashion week, we got to collect some crucial information regarding their main motive in jumping into this,

Feeha Jamshed


“Collaborating with Daraz will make our brand accessible to a lot of areas that we are unable to reach on our own. We are very excited about this event. We hope that people appreciate our work and are more aware of the fashion we are bringing to them.”

Deepak Perwani


“My team and I are super excited – it certainly feels great to be a part of this event. We have been wanting to tap into the affordable market for quite some time now and there couldn’t have been a better opportunity for us to infiltrate the masses.”

Tena Durrani


“I love how it’s making designer fashion accessible to the larger market. It’s a great initiative and I love being a part of anything new that would take Pakistan’s fashion scene to newer heights. We want to reach out to the youth through a platform like Daraz.”

Zara Shahjahan


“Daraz has made a mark in Pakistan for being one of the most reliable shopping e-retailers and has garnered a large customer base and we are Pakistan’s largest fashion/lifestyle brand. This venture is a win-win for both of us, as it will allow to engage a large audience to buy exclusive designer-wear collections and give Pakistan’s most eminent brands exposure and accessibility to the masses. It’s the first time that Pakistani fashion will truly witness runway-to-reality and since we champion ‘breaking out of the box’, we are thrilled to be a part of this venture!”



“Reaching out to the masses and giving them a chance to see and purchase complete looks.”

Bank Alfalah Rising Talent Hamza Bokhari


“We are super excited to be a part of the country’s biggest online retail store and to expand our target audience through this arena. Through this event we will be reaching to a different target audience and exploring various demographics.”

Amir Adnan


“It’s simply a huge platform with no boundaries. Catering to all of Pakistan is what I am aiming for and Daraz can provide me with exactly that.”

Take a look at the teaser below:


FHM Pakistan

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