Beauty Meets Technology – CHI Professionals.

In this fast pace world trends & technology is changing on the daily basis. Every single creation is a result of creativity or an experience. Both, good and worst experiences intrigue an individual to fix those issues. Hence, Mr. Farouk Shami was motivated 29 years ago to create something which would not let others experience what he had gone through – putting others at ease by creating ammonia free professional hair care products under the name of Farouk Systems. His mission of providing the professional beauty industry with the most advanced American technology based upon ‘Education, Environment and Ethics’ is catching up pretty right.

On May 25th, 2016 – Pharmako Pakistan hosted a meet & greet event to showcase beauty and technology. As hair colour trends keep on changing every season, CHI introduced their CHI Shine Shades Liquid Hair Colour in Pakistan. A new innovation and breakthrough technology making these liquid colour system in the world ammonia free.

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Fadi Mchanna – General Manager of CHI Lebanon and Farouk Systems International Educator was called to host the workshops along with Brand Ambassador of CHI Pakistan, Wajid Khan for the hair experts and stylists where he showed his skills regarding hair colouring techniques using CHI Shine Shades.

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CHI Shine Shades is 5-in-1 liquid hair colour solution. Now, by 5-in-1 it means • Permanent • Demi-Permanent • Semi-Permanent • Toner • Treatment. Witnessing these colours with my own eyes certainly intrigued me to dye my hair with any of the cool shades. Beautifully arranged evening provided a good platform for all the stylists and hair experts to share their opinions regarding the new colours.

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To conclude I would like to thank Mr. Sajjad Naqvi – CEO Pharmako Pakistan for bringing Farouk Systems in Pakistan and Ms. Sofia Owais – Brand Manager CHI Professional Pakistan for her hard-work to create awareness regarding the ammonia free products. For a person like me who loves to keep hair coloured all the time, CHI Colours is the best choice!

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hemani

FHM Pakistan

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