A British model Mariah Idrissi, who was featured in an H&M campaign wearing a hijab, revealed that she was dropped from another project just because she was wearing hijab.
While speaking on UK’s ITV News programme Young, British & Muslim, she shared about a beauty campaign in which she was involved in fell through at the last minute.
“There was a very big deal that was about to go through, and one of the outlets that needed to sign it off refused on the basis that ‘We think Mariah wearing a hijab is going to limit the audience because she’s a Muslim,’” Idrissi explained.
“I was quite shocked… [it was] nothing to do with my personality, just the fact that I wear a hijab, they thought their audience wouldn’t buy the product.”
Idrissi, who says the deal was for a collaboration with a beauty brand she doesn’t name, says she finds that odd. “Well I buy things that white girls are wearing, it makes no difference,” she added.
Idrissi had turned into the principal hijabi model of H&M in 2015. From that point forward, she’s turn into the face and voice of humble form.