Fashion & Lifestyle

“Burberry” burns its own clothes & bags worth Rs 257 Crore & people are not happy about it!

British luxury fashion brand Burberry just burnt their clothes, accessories, cosmetics worth €32 million to keep them from being stolen or sold at discounted rates. There’s nothing left and burnt nearly everything from last year that they weren’t able to sell. The brand claims that they have used eco-friendly practices while destroying these clothes and the energy created from the burning was captured, making it environmentally friendly.


That said, this is not the first time a brand blew its merch up in smoke to preserve their intellectual property and prevent illegal counterfeiting. A company spokesperson said: “Burberry has careful processes in place to minimize the amount of excess stock we produce. On the occasions when the disposal of products is necessary, we do so in a responsible manner and we continue to seek ways to reduce and revalue our waste.” 

But social media is still unhappy with it for a lot of reasons. Meanwhile, the debate rages on online and here are some reactions that stick out:






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