Coke studio bringing music to the deaf


Coke studio for the deaf is a great innovation that enables the hearing impaired to enjoy music. It is enhanced with touch, sight features to let deaf community feel the music.

“We are a Company whose brands are for everyone and so is our motto with Coke Studio. Our objective is very clear, we are creating awareness that music is for everyone and each individual has the right to experience music in one way or the other,” said Rizwan Khan, Coco-Cola General Manager

It was difficult for me to explain the feeling of wonders on the faces of the children who felt music that they could not hear.


There are 9 million people with hearing impairment in Pakistan, we wanted to bring a small change in that regard,” said Ibrahim Jhagra, Coca-Cola Brand Manager.

Really moved by the reactions and emotion spilling after the deaf feeling the music for the first time.

The effect music had on deaf children was just amazing.

Bless you Deaf Reach founder Richard Geary and thank you Ibrahim Jhagra in fact the whole team of Coke Studio for bringing happiness to their face.


Fareeha Imdad

Assistant Editor/ Columnist, Existentialist, Shopaholic, Feminist killjoy,

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