Comfort Breaks Stereotypes and Questions the Yearly Lawn Frenzy with Its New Campaign

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Comfort breaks stereotypes as your cure for the year-long lawn mania!

The yearly lawn frenzy is back again as summers take over with that blistering heat; and we all know that with the new season come new clothes and that marks the beginning of the yearly  Lawn frenzy. But do we ever wonder how many outfits we buy each year and then never even re-use them later? Not pocket friendly or good for your mental health either as you dive into this mania after you see yet another lawn ad! But do you really need to do this?

Comfort is challenging this space by its quirky new campaign called #longliveclothes! Living in Pakistan, considering the mania of lawn, with numerous volumes launched by every other brand all year round from casual daily wears to luxe, deluxe & latest collections, the need for a long-lasting wardrobe is what every woman needs right now. And that’s exactly what Comfort is here for!

The brand is the ‘it thing’ for every household and there’s a reason why. Every wash, helps the clothes maintain their original vibrant colors, feel soft and add that subtle touch of fresh fragrance which we can all really use during these summery days. But, more than that Comfort the unique DVC is breaking all stereotypical laws of branding and we might as well say it….’you surely haven’t seen anything like it before’.

The ad depicts the never-ending lawn mania that we witness at the stores and at online shopping forums come every season. The DVC perfectly portrays that in a fun and quirky way showing scenes of lawn lovers drooling over new lawn collections and simply being helpless in the face of the frenzy that is the lawn collection release, every other season. It’s surely challenging, but let’s at least try to be a bit more mindful this season, shall we?

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Isra Shams

"Fashion is life and living in style makes a statement worth a while!" Hey, I'm Isra Shams, the Managing Editor at Brands Magazine & FHM Pakistan.

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