Nike, a brand well known for delivering innovative products, services and experiences to inspire the world’s athletes, launches its new plus-size mannequins and puts a stop to a stereo-type of today called fat-shaming. The beauty and fashion industries have recently been noticed for changing their trends and for bringing evolution in recent years with regards to diversity.
The open floor for buyers at Nike’s flagship store of London was just seen to be a little more diverse and everyone is talking about this unexpected change. It welcomed plus size and para-sport female mannequins to the store and created a very positive impact for not only the Nike geeks but empowered the masses as well.
In a press release Nike stated its view by saying, “To celebrate the diversity and inclusivity of sport, the space will not just celebrate local elite and grassroot athletes through visual content, but also show Nike plus size and para-sport mannequins for the first time on a retail space”
This very popular sports brand offered women and female athletes a dedicated space and provided the highest level of value to the females by bringing up the evolution for focusing more on diversity and for working on people’s rights through their very innovative marketing thought.
— 𝒮𝒽𝒶𝓊𝓃𝓃𝒾𝑒 💚 (@SPMDX100) June 7, 2019
Moreover, the newly introduced mannequins with different body types would accurately display the range of all sizes and product ranges and items to everyone for their sale goals.
The campaigners all over the globe have supported and welcomed Nike on this spectacular move by quoting that there won’t be a better shopping experience with celebrating sports through this move.
EMPOWERING: @Nike debuts plus-size and para-sport mannequins at its London’s Oxford Street store in order to show that fitness doesn’t come in just one size. #marketing #sportsbiz (via @designtaxi) pic.twitter.com/F5FqxHwT1w
— J.W. Cannon (@cannonjw) June 6, 2019
We can witness that Nike surely knows that not every women is a size 0 and launched the most empowering campaign to prove it regardless of the controversies over it.
To sum up my view regarding this, Nike has always been very impressive throughout during its different launches of campaigns on various event but this one literally created emotional value among many. However, we would love to see the sportswear brand cultivate more ideas for innovation in future too!