Cute, flirty, bubbly, and a perfect reminder of how summer is here and it’s time to oomph our hair game is what Kala Kola’s new ad is all about.
Starring our favorite singer/songwriter Aima Baig, the ad is a perfect example of how brands are now turning to cater to a younger audience. The use of upbeat music, colors, and the showcasing of a perfect summer day and night with your friends is something we can all relate to. The minute-long commercial does not beat about the bush and talks about what’s important i.e. hair color, more importantly, hair color that you can use without the fear of stains or ruining you’re your hair texture.
Added to the mix is a pop star whom we just cannot get enough of. Like her hair, Baig, channeling Ariana Grande shines bright in the ad as she goes from blonde to brunette to the beat of her catchy song. Flaunting fun hair, Baig beckons to the viewer to ditch their hair and up their hair color game. The upbeat track featuring Baig on vocals and her ever-bubbly personality gives us major summer vibes. Whether you love rocking bold colors or want to keep subtle, there’s a little something for everyone out there who loves experimenting with their hair!
The song gives a throwback to a staple on our mothers’ and grandmothers’ dressing table: Kala Kola.
For the last 60 years, Kala Kola has been a game-changer when it comes to hair color. Whether you want to cover your greys or are feeling a makeover, Kala Kola has all the colors for your need. With decades of trust built on the trust of our mothers and grandmothers, Kala Kola’s new range of reds and blondes has our seal of approval.
With olive oil and vitamin E, Kala Kola promises to keep your hair shiny and strong and preserve the color. The new range will certainly have hair chameleons rushing to their nearby stores as they experiment with a host of colors which not only promise to protect your hair but make you stand out in the crowd with its vibrant colors. From the fun burgundies to jewel-toned blue blacks to the ashiest of the ashy blondes and everything in between, the shades are literally to dye for With Kala Kola’s fashion color range who says hair colors have to be boring?
So if you are in the market to try a new color to be the talk of the town, head down to your nearest store.
Check out the TVC here:
Written by: Shahjahan Khurram