Fashion designer Sumbul Asif celebrated the successful launch of HEM’s Flagship Store, designed by Architects Inc, in Gulberg, just off M.M.Alam Road in Lahore on Wednesday, 20th July 2016. The store stocks HEM’s debut luxury prêt collection alongside its prêt, formal, and bridal lines.
HEM is a luxury womenswear fashion brand, headed by designer Sumbul Asif, launched in July 2016. With over seven years of experience as a head designer for a leading local fashion brand, the designer’s philosophy revolves around highlighting individuality and personal style. Each design that HEM develops is a unique creation that reflects femininity, confidence and elegance, encapsulating the techniques and crafts of the Subcontinent to create ensembles reflecting our culture and heritage while ensuring they are in-line with the current trends. The brand offers four primary lines of clothing ranging from prêt, luxury prêt, formals to their bespoke couture creations.