Our film industry is growing rapidly and not only our artist are playing major role to revive it. There was a time when Pakistani cinema was taken as a joke but now the time has changed, people are joining and working for the industry and take it as a proud.
With back to back good content and big budget movie releases there is a great competition, which is positive and healthy for the industry. PR companies play their part to promote the movie as much as they can and to convince the audience to watch the movie in cinemas, with this on growing industry there comes a responsibility to provide entertainment.
Last night we witnessed the same when Take II took the music launch to a whole new level and almost everyone from the industry showed up to support the upcoming movie Na Maloom Afraad 2. The music launch was followed by a party to make it a night to remember.
The setup was done by Production 021 and was so on point that we felt we were on the set of the song “Hug lay”.