After facing backlash for a ‘racist’ lawn campaign that allegedly ‘used’ native Africans and their culture as props, leading Pakistani clothing brand Sana Safinaz took to social media to respond to people’s concerns.
“Recently, Sana Safinaz launched its new collection. This was inspired by the colours and traditional fashions of Africa,” began the designer duo, in a series of Instagram posts. “The team at Sana Safinaz travelled to Kenya to experience the culture and lives of the Masai people first hand. We also organised a shoot to support the new collection and employed local people. We are proud of the work we did with the Masai, especially the women and stand by it.”
In the end they apologised deeply for any offence they have caused, despite this never being their intention. They have also removed the offending images from their social media platforms.
