The internet is a small world and there is nothing that you can hide in it once it is out in the public. Something similar just happened to the self proclaimed textile brand – Sana Safinaz as they officially ran out their copy rights notice on a newspaper, soon after the release of their latest Spring Collection.
As one can see below, a piece of Sana Safinaz latest spring collection apparently seems to be a copied artwork of international brand Pronovias Ceremonial from their 2015 design collection.
Left: Sana Safinaz Lawn SS2017
Right: Pronovias Ceremonial 2015
It wasn’t long that the copied print spread out on social media and made an everlasting buzz which is a social norm across the world. However, it looked as though Sana Safinaz couldn’t find a more inexcusable way of getting out of the situation then to pass down a legal notice of claiming copy rights of the prints in Pakistan.
The question I just can’t seem to figure out is that how a brand like Sana Safinaz would go about claiming copy rights over an already copied print? And if they do have the legal copy rights in Pakistan (to avoid replica nuisance) then what about the international brand? How will SS keep its market standing and be kept unhurt if sued by the international brand?
Well, all I know is that this is definitely not the first time these elite brands have faced a copied print scandal, but coming across a copy rights notice for prints that are already copied is definitely something new.