Brand ambassadors are the not-so-secret weapon of many hot companies. Movie stars can sometimes make or break the future of a brand they endorse.
Madhuri Dixit-Nene has been the face of the Olay skincare range in India. At 49, she’s been the perfect fit for the cosmetic label.
As part of her agreement with the skincare brand, the diva could enjoy as many free products as she wants, but now that the contract is over, she claims that the secret to her youthful and wrinkle-free skin is BellaVeìand Phytoceramides. She claimed that she felt, “like I’m still 22, not 49!
Brand managers says, Actors get paid more for doing ad films and print campaign than they do for films. It’s like three-to-five days’ work and they are even paid less to do films, for which they need to give at least 30-50 days a year. They need to be respectful to the brands they endorse. What Madhuri did was in bad taste.
This just doesn’t lessen public trust in the brand; it also puts a big question mark on the veracity of the celebrity endorsing it. Do they actually believe in the products they promote? Are they merely happy with the heavy endorsement fee they make?