Adele’s “Hello” video has now become the quickest video to reach 1 billion views on Vevo. It was the first video shot using IMAX cameras, “Hello” quickly beat Taylor Swift’s record and became the most viewed video in a single day on Vevo, and the second-fastest video to hit 100 million views on YouTube.
Adele was very happy to see how the “hello video” turned out. “Dolan had me crying and acting…and I’m really, really proud of it,” said the singer to Zane Lowe on his Beats 1 radio station. “It’s not like a groundbreaking video in terms of effects and dance moves, but it’s my best video and I’m so proud of it.”
Dolan told EW after the video’s release. “I thought I couldn’t do that because the song is unforgettable! But I was imagining something simple: a girl who is stumbling upon accessories in her house that are reminders of her past love, and going back into a relationship that is slowly going awry.”