FHM Pakistan
Fashion & Lifestyle

Image is the flavour of the season with its luxury summer collection called SUMMER PRINTKARI® ‘22 

Image is currently the talk of the town for two reasons. Firstly, it recently inaugurated a new flagship store at Nishat Emporium Mall, one of the most popular shopping destinations in Lahore. And secondly, they have just unveiled their new summer collection titled SUMMER PRINTKARI® ‘22

The new Image store was launched in May, amidst a lot of excitement by the general public. This is partly because renowned television actress Sarah Khan was present at the launch. Khan is a household name in the country because of her fantastic performances in various television shows. Her presence led to a massive crowd showing up at the mall to take a look at the actress. There was an air of excitement, curiosity, and enthusiasm amongst the people who shopped to their heart’s content from the store. Safe to say that the store launch was a mammoth success and remained the most talked-about event for the next few days. 

The SUMMER PRINTKARI® ‘22 is a highly coveted and awaited collection of the season. The term Printkari® signifies chikankari work done on printed fabric and which has been coined and copyrighted by the brand.

The collection is made with premium, printed cotton-lawn with impeccable chikankari and schiffli embroidery, Image’s signature styles of embroidery. Summer Printkari® ‘22 is inspired by vintage floral gardens and William Morris’s love for the natural world, and features beautiful schiffli embroidery inspired by modern motifs, with printed chiffon dupattas.

There are twenty, three-piece, unstitched outfits in the collection made in breathable cotton-lawn fabric that keep you ahead of your fashion game in the scorching summer heat.

Summer Printkari® ‘22 has pieces in bold blues, reds, as well as lilacs, greens and royal purples, so there’s something for every mood and every occasion. Prices range from 
Rs. 7,990 to Rs. 10,990.

So, if you are looking to elevate your wardrobe this season, look no further. Image will ensure that you are the most fashionable person in the room.

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