Peek Freans Sooper is one of the most iconic brands in Pakistan as it seamlessly caters to the consumers’ preference. It is no secret that Sooper is loved and adored by the entire nation. Sooper is a simple biscuit made from a mixture of two ingredients; egg and milk. Staying in line with their brand values, they have always emphasized the simple, special moments in life, and keeping up with this trend, they recently released their latest TVC which is the perfect amalgamation of highlighting the concept of gratitude in the holy month of Ramadan.
Their latest advertisement aims to strengthen their current market position;SSK with a message which will resonate with everyone during the Holy month of Ramadan. The main objective of this is to inspire people towards gratitude for the simpler things in life as it is the month of Ramadan where we break away from our routines and remember God and the blessings he has bestowed upon us.
Peek Freans Sooper highlights the concept of gratitude with a beautiful Dua-e-Shukr which Asrar did complete justice to with his soulful vocals. TVC itself narrates the story of a man enjoying the simple pleasures of life as he takes in all the blessings God has granted him.
Released just a short while ago, this gem of an advertisement has already crossed over 1 million views on YouTube and people all over social media are loving it!
People can’t help but agree that we should indeed be grateful for all the blessings God has given us.
All in all, the beautiful advertisment has really struck a chord with the audience and has definetely played it’s part by serving as the perfect reminder to never lose sight of small moments of gratitude in the hustle and bustle of our daily lives.