The festive occasion of 14th August has always witnessed amazing creative works from the Brand Advertising perspective, anthems, songs, jingles and patriotic compositions paint the picture of media every year in Pakistan. The advertisers took benefit as the viewers are in a receptive mode. Audience needs festivity to be augmented through music.
PTCL created a musical which presented people of this country with an iconic presentation, creating and connecting emotions of nationalism throughout its geographic terrain.
The ‘musical’ has a key word “ P” with a brand positioning of P for Pakistan, P for PTCL.
The high quality production has an amazing rhythmic music which is traditional, yet contemporary.
The composition is derived from the folklores of the country reflecting huge festivity.
The musical notes and composition is complemented with an artistry of direction and cinematography. A wide range of angles, aerial shots, and phenomenal post production treatment and editing has truly captured the creativity par excellence.
On the whole, it is a great clutter breaking advertising which positions the company on the top of the Independence Day promotions this year.
It is truly delivered a Punch with and Precision to its competitors Positioning the company as Premium brand of Pakistan associated with a lot of Pride and Prestige.
