The Federal Trade Commission is monitoring all the accounts and posts which they update especially sponsored posts!
As per a leading newspaper, FTC sent out 90 letters to celebrities and social media influencers last month as a not-so-subtle reminder to clearly state when a sponsored social media post has been paid for. Letters were also sent to the stars’ agents, and the various brands they were being paid to promote, including Chanel, Adidas, Johnson & Johnson, and more.
Few days ago, WWD released a list of the over 45 celebrities who have received the letters, as well as the corresponding brands they were promoting.
“The FTC’s Endorsement Guides state that if there is a ‘material connection’ between the endorser and the marketer of a product — in other words, a connection that might affect the weight or credibility that consumers give the endorsement — that connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context of the communication containing the endorsement,” each letter read. “Material connections could consist of a business or family relationship, monetary payment, or the provision of free products to the endorser.”
“If you write about how much you like something you bought on your own and you’re not being rewarded, you don’t have to worry,” the letter continued.
A full list of the celebrities and influencers who received these letters from the FTC can be found below. For which brands also received these letters, you can head over to WWD right here.
Jen Selter, Nicky Jam, Sean Combs, Shay Mitchell, Ciara, Dorothy Wang, Luke Bryan, Kristin Cavallari, Lucy Hale, Naomi Campbell, Giuliana Rancic, Sofia Vergara, Heidi Klum, Rach Parcell, JWoww, Jamie Lynn Spears, Maci Bookout McKinney, Nicole Polizzi, Tiona Fernan, Amber Rose, Vanessa Hudgens, Valentina Vignali, Lilly Ghalichi, Caroline Manzo, Allen Iverson, Behati Prinsloo, Anna Petrosian, Victoria Beckham, Chelsea Houska, Troian Bellisario, Nina Agdal, Emily Ratajkowski, Ashley Benson, Denice Moberg, James Harrison, Scott Disick, Lindsay Lohan, Kourtney Kardashian, Zendaya, Bella Thorne, Sophia Bush, Massy Arias, Farrah Abraham, Lisa Rinna, Akon, Jennifer Lopez and Vanessa Lachey.
Lets us know if your favourite celebrity is in the list or not!