According to sources, Indian skipper Virat Kohli will not renew his endorsement contract with Pepsi as it doesn’t go well with his mission of promoting fitness.
In an interview, Kohli said, “We are actually on the cusp of making some big changes on [the endorsement] front. Things that I’ve endorsed in the past, I won’t take names, but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it.”
He had also said, “When I started my fitness turnaround, it was more of a lifestyle thing initially. But now I think [my fitness philosophy] has become so important to the sport —everyone’s taking it up in such a big way—that for me it’s become a part of my thinking pattern. If something goes away from that, I would not want to be a part of that”
However PepsiCo spokesperson stated that; “Discussions are still on with Virat and his team.”