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FASHION MAKES A BANG AS STARS EMBRACE THE RAMP ON DAY TWO OF THE PANTENE HUM BRIDAL COUTURE WEEK AMIDST STRICT COVID SOP’S

After successfully adhering to strict COVID19 SOPs and
presenting a glamorous showcase on Day One, Day Two of the bridal extravaganza
continued on the same line of glamour, glitz and bridal statements. As always PHBCW
left its audience stunned with its majestic stage, uniquely set for one of a kind fashion
show.

Show One on Day Two of the bridal extravaganza kicked off withThe House of Arsalan
Iqbal’sMata-e -Jaan (Sweetheart) Ceremonial which was inspired by the 11th century
Muslim culture of Granada, followed by Ayesha Rehman’s Peony Dreams. Her
collection incorporated timeless styles with modern cuts and applications.The next
showcasewas byKarismash by Ahson Shoaib with hisDastaan-e-Mohabbatcollection
whichwas based on the endless tales and endeavours of love and pain. The colour
palette ranged from rustic tones to royal reds encompassing the true shades of love.
Show One of Day Two came to a close with Tabya’s Khaas-Mahal. Her collection was a
tribute to our diverse heritage from the Mughal Era and the artisans that have preserved
the treasures of the craftsmanship for generations to come.

Show Two started with the debutant Kashee’s collectionParihaan with beautiful patterns of embroidery, embellishments and motifs. This was followed by a special segment
titled The Gentlemen’s Club featuring capsule collections of J., Almirah and Diner’s. Day
Two of PHBCW came to an end withUmsha by Uzma Babar’s Zeenat which embodied
the poise, regality and grace a bride of today possesses. Her collection encompassed
all the qualities, colours and festivities that come with the wedding season in Pakistan,
Day two of the three-day bridal extravaganza had an amazing line up of celebrities
walking for the designers – ace designer Munib Nawaz walked the ramp for The House
of Arsalan Iqbal, and the stunning Ayesha Omer graced the runway for Faiza Rehman.
Hira Mani showstopped for Karismash by Ahson Shoaib, while the gorgeous Mawra
Hocane and Ameer Gilani walked for Tabya Official. The debutant Kashee had an array
of artists walking down the ramp for the brand’s first showcase including Sana Fakhar,
Fizza Ali, Shaista Lodhi, Sahiba, Alizeh Shah and Urwa Hocane. The very charming
Aijaz Aslam walked the ramp for J., Umsha by Uzma Babar brought Pakistan
television’s most followed and loved artists Imran Ashraf and Yumna Zaidi to close the
show for her.

Hair and makeup for the show is being done by N-Pro and N-Gents. All public relations operations and media liaison is being carried out by the in-house team of HUM Network

Limited in collaboration with Moiz Kazmi and his team at MK Digital PR, along with
show production, direction, choreography and execution by the Special Projects
&Events team at HUM Network Limited.

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